This Mother's Day we decided to save the sappy stuff and create a content series dedicated to celebrating all our Twitter moms, and bring their unique voices on the platform to life with animated illustrations. We partnered with some of our favorite illustrators to create a fun, and some times trippy series that we outbound through out the day on our channels. We saw a huge engagement with each piece with likes and re tweets and over all sentiment was positive through out the entire day.
ROLE: Art Direction | Design
AGENCY: Laundry Service
Illustrators: Lauren Boligio, Nathan Mckee, Thom Lesner